Catriona Pollard

PR and Social Media Expert

How I ended up on the Great Ocean Walk with a frothing left shoe

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I consider myself a slashie... no not a model/actress but a city/country girl. I love living in the city but I’ll always have a yearning for the country. I notice that if I don’t surround myself with nature every few months it impacts my wellbeing … [Read More...]

Weaving my stories

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In October 2015 I had my first solo exhibition and the opening night was incredibly life affirming. Putting the exhibition together was at times challenging, but never stressful. Love.Honour.Cherish was a collection of beautifully woven pieces … [Read More...]

How to tell your stories using Instagram

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I love taking photos, particularly of sunsets, sunrises and my art. And what’s a photo if it isn’t shared? That’s why I love Instagram. A few years ago I was walking through Rome wishing I knew which art galleries the locals love. Then I … [Read More...]

Stop looking balance and instead discover creativity

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We talk so much about finding balance between work and home, but I think there is no such thing as balance. I know for me, a few years ago I got to the point where I was starting to get burnt out by the intense pressure of constantly managing the … [Read More...]

Personal Branding – When To Say No

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I was recently asked to audition for the ABC TV show Gruen, which is all about advertising. If you haven’t seen the show, it’s pretty bloke heavy, and they are looking for women to join the panel. (I love that the ABC recognise this and are … [Read More...]

How to market a non-fiction book

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Writing a book and sharing your opinion and expertise is an amazing achievement. But because there are so many non-fiction books available you have to seriously think about how you will market it - even if you have a publisher. People do want to … [Read More...]

My tips for more creativity and imagination

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I never knew my lounge room was a stage, my balcony was the wings and my curtains were stage curtains. I just see a lounge room and a balcony but my five year old nephew sees so much more. My sister and I spent Sunday morning in his dance … [Read More...]

How Swapping My Computer for Outback Telly Opened My Heart

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I’m dusting red sand off my clothes and washing the smell of campfire out of my hair. I’ve just come back from a very special visit to the ‘Red Centre’ where I went camping and hiking in outback Central Australia. I loved swapping my computer for … [Read More...]

Fute Tip 101

Overcoming self-limiting beliefs and the expert’s dilemma

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We’ve all done it. Questioned our expertise and believed we weren’t worthy of putting our opinion forward, or standing up to be counted. It’s what I refer to as the Expert’s Dilemma; it goes something like: Your head is buzzing with a lot of … [Read More...]

It’s time to blossom and share your beauty with the world

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My sister gave me a card around 14 years ago when I started my business. I have it framed in my study. I notice it most mornings when I’m getting ready for my day. It reads: "And the day came when the risk to remain a tight bud was more painful … [Read More...]

It’s moments in time that start journeys

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This piece is from Koh Samui (when there were about two huts on it) when I was 13 years old. My parents took my sister out of school and we backpacked around India & South East Asia for 6 months. I've kept it all these years. I remember being … [Read More...]

Reap the rewards of sharing your opinions

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I have a habit of reading the news before I get into work. In winter, I get up grab my iPad from the study and get back into bed and read various news sites. I may walk out onto the balcony and take a photo of the sunrise on the way... ;-) This … [Read More...]

Getting inside the mind of a journalist

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There can be times when you know you have a great story, know it would be perfect for a certain outlet; so how can you get a journalist to read your media release over the hundreds they get in their inbox every day? I took this question to one of … [Read More...]

What is your Unknown To Expert sankalpa?

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I’ve been practicing yoga for many years and when you step on the mat, you set an intention for the practice. This creates a space where the practice connects your mind with your body, and offers a purpose beyond simply the physical. An intention … [Read More...]