I was recently asked to audition for the ABC TV show Gruen, which is all about advertising.
If you haven’t seen the show, it’s pretty bloke heavy, and they are looking for women to join the panel. (I love that the ABC recognise this and are … [Read More...]
Writing a book and sharing your opinion and expertise is an amazing achievement. But because there are so many non-fiction books available you have to seriously think about how you will market it - even if you have a publisher.
People do want to … [Read More...]
I never knew my lounge room was a stage, my balcony was the wings and my curtains were stage curtains. I just see a lounge room and a balcony but my five year old nephew sees so much more.
My sister and I spent Sunday morning in his dance … [Read More...]
I’m dusting red sand off my clothes and washing the smell of campfire out of my hair. I’ve just come back from a very special visit to the ‘Red Centre’ where I went camping and hiking in outback Central Australia.
I loved swapping my computer for … [Read More...]
We’ve all done it. Questioned our expertise and believed we weren’t worthy of putting our opinion forward, or standing up to be counted.
It’s what I refer to as the Expert’s Dilemma; it goes something like:
Your head is buzzing with a lot of … [Read More...]
My sister gave me a card around 14 years ago when I started my business. I have it framed in my study. I notice it most mornings when I’m getting ready for my day. It reads:
"And the day came when the risk to remain a tight bud was more painful … [Read More...]
This piece is from Koh Samui (when there were about two huts on it) when I was 13 years old. My parents took my sister out of school and we backpacked around India & South East Asia for 6 months.
I've kept it all these years. I remember being … [Read More...]
I have a habit of reading the news before I get into work. In winter, I get up grab my iPad from the study and get back into bed and read various news sites. I may walk out onto the balcony and take a photo of the sunrise on the way... ;-)
This … [Read More...]
There can be times when you know you have a great story, know it would be perfect for a certain outlet; so how can you get a journalist to read your media release over the hundreds they get in their inbox every day?
I took this question to one of … [Read More...]
I’ve been practicing yoga for many years and when you step on the mat, you set an intention for the practice. This creates a space where the practice connects your mind with your body, and offers a purpose beyond simply the physical.
An intention … [Read More...]
How do you become Australia’s number one small business and entrepreneurial author? Through hard work, taking action and knowing how to deal with the media.
Recently, I asked one of Australia’s most successful entrepreneurial authors, Andrew … [Read More...]
I was flicking through my Facebook feed and came across a story I wouldn’t normally click on, but something intrigued me about it. The title was “Meet The World’s Oldest Female Bodybuilder”, which you could easily dismiss as click bait.
I took the … [Read More...]
Some of the best media opportunities come from reading the news, and staying on top of current affairs.
This was certainly the case this week when I appeared on CNBC Asia Squawk Box to talk about Australian CEOs failing to embrace LinkedIn and … [Read More...]
I was deeply honoured to be named one of Australia’s 50 Influential Women Entrepreneurs. It was such an incredibly humbling and inspirational experience.
However, I was standing at the launch of the book which shares the stories of each of the 50 … [Read More...]