Catriona Pollard

PR and Social Media Expert

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Consulting

Public relations that gets results

By creating long-term strategies that include harness the proven power of traditional PR with the influence of social media, we help leading and emerging organisations raise their profiles, establish their identities, launch new products, promote their services and drive growth.

Some of our tactics in our PR programs:

  • Media liaison and media relations: Expert media liaison which builds rapport and opens the door to future media opportunities for your business.
  • Story angle pitching: Crafting and pitching unique story ideas to select media outlets and securing interview opportunities for your business.
  • News commentary: We are experts in looking beyond the obvious to find media opportunities other PR agencies may miss and link your corporate messages with current news.

Read more about our Public Relations services.

Social Media

We help you expand your social footprint and broaden your audiences to ensure engagement across all social media channels. We take the pain out of managing your multiple accounts, and inject creativity, your tone of voice and create original content so you can focus on other critical areas of your business.

Our social media tactics include:

  • Write and contribute content in your company’s unique tone and voice through your social channels on your behalf, ensuring real dialog and consistent interaction.
  • Developing a tailored and integrated social strategy directly connected with your business objectives.
  • Setting up and/or managing social media accounts including Facebook, Twitter, LinkedIn, YouTube, Instagram, Google+ and Pinterest.

Read more about our Social Media services.

Content marketing that engages

CP Communications is one of the few PR agencies that can truly deliver meaningful digital content marketing results. We offer content creation and community management that help’s your brand and organisation drive engagement, shift perceptions, drive value and challenge the status quo

Our content strategy focuses on growing your brand, cutting through the noise and driving business growth and sales.

Our services:

  • Content marketing
  • Content strategy development
  • Content creation
  • Content amplification
  • Content performance and measurement

Read more about our Content Marketing services.

Thought leadership

CP Communications are experts in developing thought leaders. We have built the profile of thousands of people wanting to move from unknown to recognised expert and thought leader.

We use our communications expertise to create quality thought leadership content and then we promote it through traditional PR and social media to drive credibility and profile.

Read more about our Thought Leadership services.

Personal branding for leaders and entreprenuers

We have developed the personal brand of hundreds of leaders and, through Catriona’s workshops, presentations and book, we have helped thousands of people uncover and build their personal brands.

We work closely with you to capture what is unique about you as an individual including who you are, what you do and the characteristics that connect you to the people that matter.

Once we have developed your personal brand we use our communications expertise to create quality thought leadership content and then we promote it through traditional PR and social media to drive credibility and profile.

Working directly with Catriona and her team, over the 3 months, you’ll learn the science behind getting FREE media coverage that will result in 1000s of dollars’ worth of media coverage as well as how to get your important messages to the people that matter to you.

Read more about our Personal Branding services.

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About Catriona Pollard

Catriona Pollard - PR and Social Media Expert
Catriona Pollard, social media and PR expert

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