I believe it is so important to be organised as it impacts productivity and creativity. There’s no point in spending ages looking for documents, which will hurt your bottom line.

My three tips for staying organised are:

1. Start a media list of names and publications of all the journalists that may be interested in your stories
2. When you start pitching stories to journalists, place the email you sent the journalist into a Word document and keep every pitch for future reference
3. Document every piece of media coverage that you receive so you can use that coverage in your marketing and pitching for new business