PERSONAL BRANDING TRAINING FOR ENTREPRENEURS, LEADERS AND PROFESSIONALS
Knowing how to represent yourself, your values, and your expertise and communicate this to your target audience succinctly is key to success. This is personal branding.
Having a strong personal brand will help you stand out, build connections and improve job opportunities such as landing that coveted new client, career advancement within your organisation and being highly sought after for your skills and service.
Discovering your personal brand is transformational because it forms the basis for connection with others, and this connection is what inspires us and the people we lead, and the people we do business with.
Those with a strong and distinct personal brand more easily cultivate and manage their reputation, credibility and profile. It’s the key to becoming an influencer and gaining trust with the people that matter to you within the organisation (including your team and your stakeholders).
When you uncover your personal brand, you become aware of what you stand for, why people should know you and follow you.
In this highly interactive, hands-on training, you’ll explore and develop your personal brand, the crucial skill of storytelling, and how amplify your profile across your industry and organisation.
Personal Branding Training outcomes
Personal branding – marketing yourself for success
Facilitated by Catriona Pollard, an experienced personal branding coach, this interactive and practical workshop will enable participants to identify their own personal brand and implement practical steps on how to convey their personal brand both online and offline effectively.
As a result of participating in this training you will:
- Gain an understanding of the importance and relevance of a personal brand. Identify and develop your own personal brand which you can use professionally.
- Develop your authentic personal brand statement which can be used verbally and in writing.
- Uncover your stories including your “why” story and influencer/leader story and know how to use them.
- Identify opportunities to increase the visibility of your personal brand.
- Have developed the skills to amplify your personal profiles across your organisation, industry and social media.
About your Personal Branding Trainer, Catriona Pollard
Catriona Pollard is one of Australia’s most dynamic and inspiring trainers and speakers. Her insights into personal branding and communications never fail to enlighten, entertain and inspire audiences. With over 20 years of experience in communications and branding, she is an international speaker, TEDx presenter, popular media commentator and leader of a highly successful public relations agency.
Catriona is author of acclaimed book, From Unknown To Expert, which has helped thousands of people across the globe to build their personal brand, use PR and social media to grow their careers and businesses, and inspire them to take action.
Catriona has shared her dynamic and practical expertise with leaders both in Australia and around the world and has run training programs for organisations including DELL, CeBIT, Women on Boards, CEO Institute, Commonwealth Bank, Brita, Outdoor Media Association, Australian Institute of Company Directors, Macquarie University and University of Sydney.
She is renowned for being an inspiring presenter who shares her personal insights and experience to help others, whether it’s with practical advice or shared wisdom. With every presentation Catriona aims to ensure her audience takes away useful insights, specific skills and knowledge that will help them succeed in business and life. S
She has a reputation for being professional, easy to work with, inspiring and a provider of practical skills that participants feel confident to implement straight away.
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